About the film
Social content usually gets made in a rush with whatever is left of a commercial shoot. This was the opposite: a dedicated day, a set designed for vertical, and a shot list written so pieces could be recombined later.
Twelve finished assets, each cut two ways, plus the raw selects handed over so the brand's own team can keep cutting without coming back.
Services on this project
- Vertical-first art direction
- One-day shoot
- 12 finished assets
- Selects handover
Outcome
Enough material for a full quarter of organic posting from a single shoot day.
Frames from the shoot
