About the film
The product is a bicycle frame that takes forty hours to build, so the film is about time. Close, slow, tactile: the file, the torch, the moment a joint cools. No voiceover, no music bed for the first twenty seconds — only the workshop.
Delivered as a sixty-second master with six and fifteen-second cuts for pre-roll, all framed with safe areas so the vertical crops hold up.
Services on this project
- Concept
- One-day shoot
- Macro coverage
- Sound design
- Six-, fifteen- and sixty-second cuts
Outcome
Ran as pre-roll through a spring product launch and on the brand's own channels.
Frames from the shoot
